Harbor Burger Shack, Kittery, Maine

Identity Design | Menu Board | Take Out Menu | Open-Faced Channel Neon (LED neon) | Entrance Single-sided Lightbox | Interior Single-sided Lightbox | Stickers

Mural Stories partnered with interior design studio Zilkz Studio to develop the visual identity for Harbor Burger Shack, a retro inspired fast casual restaurant designed to appeal to young diners and families. Drawing inspiration from classic American burger shacks, we created a bold, approachable brand personality that brings nostalgic charm and playful energy to Kittery's dining scene. Every element, from typography and color palette to illuminated signage, was carefully art directed to create a cohesive brand experience that seamlessly integrates with the interior environment.

The final execution faithfully realized the original creative vision. Today, Harbor Burger Shack has become a recognizable local destination, earning a reputation as a place where guests gather, dine, and capture memorable moments with friends and family. The result is a distinctive fast casual environment with a strong visual identity that feels timeless, memorable, and unmistakably its own.

Mural Stories led the creative direction, brand identity development, and design of all illuminated signage, while overseeing fabrication and production coordination from concept through final delivery. The client managed transportation and on site installation.